One of the beautiful things about managing a property is the audience you have on a regular basis. Learning how to properly leverage that audience can benefit you in many ways. Here’s some tips on how to Find Value in Local Businesses around you.
Social Media Marketing isn’t all about posting interesting and compelling things online – sometimes it’s about walking off your property and getting to know your neighbors.
Finding Value In Local Businesses
Restaurants need patrons to survive. Speak to the managers of the restaurants within walking or slight driving distance from your property. You can promote their locations, give out coupons, or make recommendations to your guests in exchange for something – like a free meal coupon you can use in an incentive program for your employees.
It’s safe to say that people buy things when they’re staying away from home. Mementos, keepsakes, or what have you. Your local retailers are more than likely going to carry such items. Talk to them about a coupon program for your guests. In turn, they could provide you and your employees with a discount card for yourselves as well.
Local Services, Attractions, and Excursions
In most cases, there’s “something else” to do around your property than whatever the “main attraction” is. These businesses need people to use them as much as you need them to stay at your location. Whatever service, excursion, or attraction it may be, the offer should always be the same – you can present your guests with a coupon for their services in exchange for a discount or even free passes for your employee incentive program.
You May Need To Give To Get
Keep in mind that you may have to give a little to get a little. The business owner whom you are making an exchange with may ask for a discount in return. Be prepared for this, and be willing to negotiate. The business relationship established will be worth cultivating – and that would easily be worth a weekend stay at your property.
Something to keep in mind is that in order to find the value in local businesses you need to get out and go talk to them. Introduce yourself and your business, and find the common ground where you both can work together to improve each others bottom line.
We’re Here For You
Not sure how to make this happen? Sotellio is here to help. We can even represent your business for you if you’re not feeling up to the challenge! Contact us today, and let’s get the conversation started.