social Archives ⋆ Sotellio

Not all properties have a multi-million dollar budget to spend on theming, yet we all want to give our guest a positive experience that will hopefully have them stay on site again in the future.

Since we’re not all blessed with a Theme Park Budget, here are some ideas all properties can implement on a limited budget.

Idea #1 – Photo Spots

One of the easiest ideas to implement, and yet somehow seems to be one I continually recommend to property owners.

Take a corner, or a wall, or any location on your property and dress it up – make it picture worthy.

Instruct guests to take their selfies or family pictures there. Get some signage or offer to take the pictures for them.

In your theming, be sure to include something with your property’s name and web site address.

Idea #2 – Photo Streaming

Want to see your guests having a great time watching themselves on TV? How about seeing your #hashtag all over social media? You can easily do both of those at the same time!

Get an account on either https://www.the-wallrus.com/ or https://hashslider.com/ (it doesn’t really matter which one, just chose one)

Purchase, or reuse a large TV/Monitor that has HDMI input. (Most smart TV’s these days have that).

Place that large TV in your lobby or common area where guests are sure to stop by. Connect a computer to it that is accessing the account you set up above.

When your guests use your #hashtag, they’ll appear on your TV in the lobby!

People love seeing themselves on TV, and will be quite happy when they do.

Idea #3 – Combine Idea #1 and Idea #2

Combine the Photo stream with a picture spot, and you double down on your engagement!

If you have access to an internal programming network at your property, consider streaming your hashtag channel there as well.

Keep your posts simple and meaningful. Remember, you’re not trying to impress anyone with your command of the English language. You’re just trying to share a message, and in doing so, pre-frame your audience’s mindset.

Keeping your post simple and meaningful will allow the reader to easily engage with your post. They can quickly read it, understand it, digest it, and apply it to their day – and then move on with your post in mind. You don’t want your post coming up in conversation later for the wrong reasons – “Oh man, I saw this post today with, like, all these giant words… who are they trying to kid?”. Nobody wants that – nobody.

Also consider what someone might search for online. Are they going to use large multisyllabic words, or short ones? I’d put my money on the latter, if I were a betting man.

Remember your audience though – there are times when the phrase or long word might be JUST the thing they need. As with everything, it’s a balance that you need to test and learn from.