Taking regular pictures from around your establishment is one of the easiest ways to keep the search engines quite happy with your updates.
You don’t need any expensive camera gear for your daily pictures, either. In fact, your phone will actually serve better for this job then anything fancy. Your phone, combined with a Google My Business Account, can be one of the most powerful Social Media tools you can work with.
You just need to take the pictures and upload them to the proper location within your Google My Business account, and tag them appropriately. The whole process shouldn’t take more than a few minutes, and if you’re walking your property anyhow, you might as well grab some photos.
Some ideas of what to take pictures of:
- The sunrise over your building, sign, trees, etc
- The front entrance of your location
- Your Pool (if you have one)
- The clean, well lit, and safe parking lot you have
- Your location as seen from the street
- Your Front Lobby / Welcome area
- Your Rooms
Some ideas of what not to take pictures of
- Guests (unless you have a release form them)
- Staff (staff changes and can lead to take down demands)
- Areas that need improvement
- Anything that may violate OSHA working regulations
- Anything that’s dirty, not cleaned, or out of place
You should be taking pictures on a regular basis – multiple times a day – and sharing them via Twitter, Facebook, or any other Social Media Services you have – and making sure they’re uploaded to your Google My Business account.
Photos taken on current day devices (phones and digital cameras) have the ability to add location/gps information to those photos. If you’re taking the pictures for your Social Media accounts, ensure that this feature is enabled. The big search engines have the ability to retrieve that meta-data and can display your pictures in search results.
Sotellio can work with you and teach you exactly what kind of pictures would work best for your property. We’ll let you know when the best time for you to post those pictures are, and (most importantly) how to measure the return on those pictures.