Keep Your Posts Simple And Meaningful

Keep Your Posts Simple and Meaningful

Keep Your Posts Simple and MeaningfulKeep your posts simple and meaningful. Remember, you’re not trying to impress anyone with your command of the English language. You’re just trying to share a message, and in doing so, pre-frame your audience’s mindset.

Keeping your post simple and meaningful will allow the reader to easily engage with your post. They can quickly read it, understand it, digest it, and apply it to their day – and then move on with your post in mind. You don’t want your post coming up in conversation later for the wrong reasons – “Oh man, I saw this post today with, like, all these giant words… who are they trying to kid?”. Nobody wants that – nobody.

Also consider what someone might search for online. Are they going to use large multisyllabic words, or short ones? I’d put my money on the latter, if I were a betting man.

Remember your audience though – there are times when the phrase or long word might be JUST the thing they need. As with everything, it’s a balance that you need to test and learn from.


Google My Business

You Need Google My Business

Orlando Expert For Google My BusinessThe bottom line is that your property needs to be on Google My Business. It’s what people see who are searching for things on their smart phones. It’s what allows people to easily get directions to your establishment, call your location, see reviews, and yes, even post reviews.

People Find Information On Their Phones

And while most hotel/motel accommodations are booked via a laptop or desktop computer, you want to be able to provide your guests with the easiest way possible to find your location once they’re in town – or if they get lost in our wonderful city. If your location is listed in Google My Business, you’re just a  click away – and that’s a good place to be.

Listings on Google My Business get stale. People don’t update them on a regular basis. There isn’t an account manager who’s answering the questions from Google – they continually seek to validate the information listed about your business, and if someone isn’t there to respond to those messages, the account can be removed.

Google My Business is free. Listings don’t cost your company a thing. However, having one done right, and then maintained – well, that’s a different story.

We Are Here To Help You

At Sotellio, we have a proven method to keep the information on your Google My Business listing up to date and relevant. We insure that guest comments and reviews are dealt with in a timely and appropriate manner, we update site photos on a regular basis, and maintain information integrity within the listing itself.

We want to be your partner in success. Our plans start a low as $50 a month, and will ensure that your business is found when people are looking for you.

To find out exactly what Sotellio can do for you, ask about our free consultation. Just contact us today, and we’ll handle the rest.

Always Post About Your Locations Upcoming Events

Post about your upcoming eventsI was attending a medium sized convention at a hotel and struck up a conversation with a couple from the UK who happened to be on Holiday in Orlando. I asked them if they had come just for the Convention, and their answer surprised me; they didn’t even know about the convention until the night before, and only found out about it because they spoke to someone they saw wearing a t-shirt that intrigued them.

What Hotel Are You Staying At For The Convention?

When I asked them if they were staying at the Hotel they said no. They were miles away from it and were taking taxi’s to and from every day. They had considered moving their accommodations but the hotel where they were at had a pretty hefty cancellation fee, and the hotel where the convention was couldn’t help them out with that.

I didn’t get the chance to speak with anyone from the hotel where the Convention was, but I did check their social media and there was no mention of it what-so-ever. This is a huge oversight. For starters, they lost out on potential room bookings, but also lost out on potential future room bookings. You see, no matter how fantastic the location was, the convention being held there was pretty niched, and pretty extreme – with people dressing up in costumes which some may have found disturbing.

Event Communication Is Everything

Letting the public at least have a way to know that an event is happening at your location (or near by it) can serve you in a number of ways;

  • Potential guests will book your location to be close to the event even if they’re not attending it.
  • Other guests who may not want to be close to specific conventions would know ahead of time they’d be better off not booking with you this time (and then not blasting negative comments about it on Social Media).
  • People who are searching for the event will find your posts and links to your own sites and follow them for more information.
  • The event reps themselves will thank you for the extra added exposure for them.

If you have an event coordinator, make sure you’re at least checking with them daily on upcoming events. If they don’t have a unique Twitter or access to posting on your social media platforms, then you’ll need to communicate with them on a very regular basis. It’s not uncommon for events to be pushed on Social Media six months in advance.

Sotellio Is Here To Help

If you’re not sure what your next steps are, we’re here to help. Sotellio’s main goal is to make sure Hotelliers understand the returns they can manifest from Social Media. It’s time to add a level of excellence to your outreach. Contact Sotellio for more information.

This Small Phone Camera Lens Can Make A Huge Difference

Your Social Media Feed craves good pictures, and good pictures come from a decent camera. Adding a small phone camera lens can make a huge difference in the quality of photos your camera is producing. That difference can easily turn into a paying guest at your location.

We previously shared some Tips for using pictures in Social Media, and do recommend that you read that if you haven’t already.

A Small Phone Camera Lens Can Make A Huge Difference

One of the leading decision makers in people booking a room at a location is what the room actually looks like. People want to see pictures of where they’ll be staying or taking their family to stay. Hoteliers will know that getting a good room picture is one of the more difficult things to do. Choices seem to be pretty limited. Either you’ve got a decent camera and enough time and equipment to do it yourself, you can hire a professional photographer to come in and do a room shoot for you, or you just grab a picture with your phone and hope for the best.

That’s how it used to be.

With a phone camera lens, the world of photography tends to open up just a little bit more for smart phone users.  That room picture that was so difficult to get now becomes painless with a wide angle lens attached in front of the camera on your phone. The front sign that looks great but is just too far away to get a good picture of? That’s taken care of with the 10x zoom lens. A picture from the edge of the pool comes alive with the fish-eye lens attachment. The possibilities become endless with the right set of tools for social media pictures.

I’m not discounting the need for a professional photographer, and highly suggest that you invest in at least one professional property shoot for your location. I’m referring to day-to-day social media posts that include pictures. Those are the ones you can spice up a bit with a  phone camera lens and stand out among your competition.

You can pick up that lens kit pictured in this post right here on Amazon.

No Time For Pictures? Sotellio Can Help You

You’re busy running the business, you don’t really have the time or the “eye” for photography – but you know you need pictures for your social media feed. That’s where Sotellio comes in! We’ll handle your property photography, and can even post pictures on a regular basis to your feed. Want to learn more? Just Contact Us today to get the conversation started.

Using Pictures In Social Media

I’m not going to go into the staggering statistics about using pictures in social media, but if you’re interested, here’s an article you can read that has more than enough statistics to go around.

What I will comment on is my personal experience with pictures in social media posts; they work. Using pictures in social media is one of the top ways to engage an audience. Pictures tell a story in an of themselves. But don’t be fooled – you can’t just snap a picture with your cell phone camera and think that it will be the end-all photo for your social media. There are some tips you should follow.

Tips for using pictures in social media

  1. Hold your phone in landscape mode (sideways) for the best picture or video possible.
  2. Make sure something identifying your property is in the picture (if not, use a branding image or watermark of some kind on your photo)
  3. Get the lighting right. It doesn’t need to be perfect, but at least make sure the primary light source is behind your camera, not the subject you are photographing
  4. Learn The Rules of Thirds for photography. That will come in very handy when taking pictures of any kind, but especially for your social media.
  5. Be aware of everything in your frame. If there is trash, a mess, or anything out of place – straighten it up and retake the picture.
  6. Be aware of OSHA and other regulatory bodies. If you happen to take a picture of something on your property that may raise a safety or other concern, best to fix the issue and retake the photo.
  7. Be prepared to have a photo release statement on file for people to sign. Some guests may not want their photo shared on your social media. It’s always best to ask them first, and get a release signed.
  8. Don’t exaggerate or overemphasize something. Pictures taken at specific angles can make objects appear larger or smaller than they really are, leading to a false expectation from your audience – which may be a potential guest – who would then comment about that issue on Social Media.
  9. The subject matter might be boring to you, but it might be the perfect thing someone else needed to see. Sure, the sun sets over your property’s pool every night. When is the last time you took a picture of that to share?
  10. Post at least one picture a day – if not more. I personally try to get at least one picture in a day on my social media accounts. I don’t get one in with every post; but at least one daily.

There are several different types of attachments you can get for your phones – lenses, flashes, stands, remotes – all of which will help take your photography to the next level. We’ll cover that in a later post.

Don’t think you have the time to take photos of your property? Sotellio can help. Just contact us today to get the conversation started.


Sending Texts Is Still Social Media Marketing

The vast majority of your customers have one thing in common: a cell phone. And those cell phones can all send and receive text messages.

Even if your guests are coming in from overseas and decide not to opt for a larger plan from their provider, they will likely get a pre-paid cell phone to keep in touch with their friends and family members while in the United States.

There are many services available for mass texting, however only a handful of them offer the metrics needed to conduct actual, viable marketing. When a property signs up for a texting service, they’ll be assigned a “short code” – a short, usually easy to remember number. They’ll also be able to use a keyword to categorize their groups. For example, the Restful Inn could sign up and choose the keyword “Rest” to keep all of their customers in one group.

Simply Ask Your Guest To Sign Up

Asking your guests to sign up to receive text messages is a pretty straight forward thing to do. “Text ‘rest’ to 101010” (as an example, don’t really do that). Now when the Restful Inn wants to text everyone in their group, they’re only composing a single text through the service that relays that text to everyone in the group.

The benefits are amazing. First and foremost, it’s pretty much instant (although some services do allow for text scheduling)


Some examples of when a property could use texting:

  • The attached restaurant is slow
    Hungry? Make your reservation now. Mention this text and get 10% off!”
  • An event in the lobby
    “The magic show will start at 8pm. Arrive early for the best seats!”
  • Occupancy Assurance
    “Book your next stay with us before you check out and receive a 20% discount!”
  • Immediate Information 
    “The pool is closed due to a water quality issue. We will advise when it is reopened, approximately 2 hours.”
  • Important Local Events
    “Guests are able to see the rocket launch from the East Parking Lot. The rocket is scheduled for lift off at 8:37 am”

The use list of texting could pretty much go on indefinitely. There are some considerations to put in place; such as how often a location should text their guests. However, texting is still one of the more reliable forms of digital marketing available today.

We are here to help you

Want to learn more about Texting as a Service? Contact Sotellio today. We’ll be more than happy to speak to you.

Eight Ways To Not Be Socially Boring

don't make your content boringNobody likes boring social media, and if you’re following our guidelines on how often you should post , you simply cannot afford to be boring.

We’ve heard it a hundred times, ” I run a motel, I do the same thing every day… and that’s pretty boring to me.”  It very well might be boring on a personal level, but that must never be passed on in Social Media.

Eight ways not to be boring in your social media channels

Be Helpful
Become the source for local information and resources that your guests need. If you have a shuttle service that departs for the local attraction at 7:30 am, post about that ahead of time reminding your followers about that service.

Be Relevant
Don’t post outdated information. People don’t need to know that your 7:30 am shuttle left at 7:30 am. That does them no good at all.  Don’t waste your followers time with useless information.

Be Engaging
Adding pictures, videos, and other forms of media to your posts result in a higher level of audience engagement. People like to see things, not just read things.

Be Giving
Share fun ideas, give out meal or entertainment suggestions, if you have discount opportunities, give those as well. Your audience requires a sense of value for following your social media.

Be Open
Repost other helpful and engaging content that your local business partners are posting. If you don’t have a repost arrangement with businesses in your area, now would be the perfect time to set one up.

Be Available
If someone has taken the time to tag you, or post something directly to you, you need to take the time to reply to them. That’s how Social Media works.

Be You
You’re not a corporate robot, your social media shouldn’t be either. You may allow your personality to shine through on your social media, provided that you follow tip #8.

Be Professional
Ensure everything you have to say is said in a professional, business-like manner. If it’s not something you would say directly to a guest, then don’t say it on Social Media. Confused about that? Here’s what not to say on Social Media.

Sotellio Can Help You

If you are still convinced your content is boring, why not let us have a go at it? It might be that your content just needs a pair of fresh eyes to see your world. Contact us today and let’s get the conversation started.

Never Tweet About The Following 5 Things

Twitter is an amazing tool that allows people and organizations to quickly communicate with their audience.  It can be a source of great information, as well as a jungle of worthless trash. It’s important to know what your business should and should not be tweeting about.

In our opinion, you should never tweet about the following 5 things:

  1. Don’t Tweet about Internal Business Matters
    If the mantra “it’s just business” applies to whatever the subject matter is, it probably has no value to your audience.

    There are plenty of other ways to communicate with staff members. Publicly is simply not the way.
  2. Don’t Tweet about Anything Negative
    A tweet can (and usually does) last forever. Anything said in a negative manner will just end up haunting your business.

    While it may very well be true and your guests may fully agree with you, your future guests may see those tweets and decide to stay elsewhere.
  3. Don’t Tweet about Your Guests Without Permission
    A tweet about a guest having a wonderful time is all well and good, but never assume you have permission to do so. Ask, and if possible, get a release.

    We don’t know much, if anything, about our guests lives back home. No amount of assumptions can be made on what information he or she may want others to know. Nondisclosure is key.
  4. Don’t Tweet about Your Competition
    Unless you’ve got a mutual (and hopefully documented) social campaign, you don’t want to say anything positive or negative about your competition.

    Legal matters aside, it’s just not professional or kind. As a hidden bonus, stay away from the passive aggressive tweets about your competition as well. Keep things focused on the positive of your property.
  5. Don’t Tweet about Anything Political
    It doesn’t matter what your stance is on any issue, you’re sure to offend someone else with your opinion. Keep away from anything political for your business.

    We all have opinions; some stronger than others. Political opinions simply don’t have any place within a property’s Social Media.  Don’t even hint at anything political in nature. Just stay far away from that as possible.

Always make sure what you’re tweeting is adding value to the lives of the people following you. Ensure that you’re not wasting their time with irrelevant information or nonsense. What we say on Social Media is often times what the public bases their opinion of us on.

Not sure what to tweet about? Sotellio can help! Contact Us today and ask about a free consultation.

Unique Hashtags And Who Should Use Them

Hashtags are nothing new. They’ve been around nearly as long as the Internet has been public ally available.  Hashtags have been used to denote topics and interests since around 1988; and we’ve come a long way since then.

There’s nothing mystical or magical about a hashtag. There’s no governing body that regulates them, there’s nobody who can lay a claim on a word or phrasing of a hashtag.  They’re simply tools that make it easier to group like-minded thoughts, comments, opinions and other forms of media together.

Hashtags play an important role in Social Media, since the wide adoption of hashtag searching and grouping has taken hold. If someone is interested in a particular topic, say the city of Orlando, they can search their chosen Social Media platform for #Orlando.  One thing to keep in mind is that since there is no governing or regulatory body around hashtags, anyone can use one for anything – so you may find a few stray topics or ideas when searching for a Hashtag.

For Hoteliers, a hashtag is nothing short of free publicity.  For example, a location could use it’s name, or variant of their name as a hashtag. For example, the “Restful Inn” could use #restfulinn as a hashtag, and then add that hashtag to all of their social media pictures and posts.

Furthermore, the good folks at the Restful Inn could ask their guests to do the same. A simple sheet of instructions asking the guests to use #restfulinn when they’re posting things around the Inn would do wonders.

This strategy is not without risk, however. Clearly, if things are amiss at the Restful Inn, and the staff is asking guests to use the hashtag; there could very well be some negative side effects. However, as long as the Restful Inn is running a well groomed establishment, issues will be at a bare minimum.

The only limitation on hashtags is space. People often use two or three hastags to convey context. There could be a picture of a nice breakfast plate with the hashtags #perfect #breakfast #orlando #restfulinn . Those hashtags reveal a lot of what the poster is trying to convey with their post.

Now the Restful Inn, combined with their guests, are lighting up Social Media with pictures and posts from their fine establishment. When interested parties search for a cozy little place to stay when they’re in Orlando for a convention, those pictures will come up, along with the related hashtag – and when those potential guests see the pictures from other people who have stayed there? That’s when the magic really happens.

Sotellio caters to the Social Media needs of the independent Hotelier. We have several affordable plans to choose from, and will work one on one with individuals to meet their needs. For more information, contact Sotellio today.