This Small Phone Camera Lens Can Make A Huge Difference

Your Social Media Feed craves good pictures, and good pictures come from a decent camera. Adding a small phone camera lens can make a huge difference in the quality of photos your camera is producing. That difference can easily turn into a paying guest at your location.

We previously shared some Tips for using pictures in Social Media, and do recommend that you read that if you haven’t already.

A Small Phone Camera Lens Can Make A Huge Difference

One of the leading decision makers in people booking a room at a location is what the room actually looks like. People want to see pictures of where they’ll be staying or taking their family to stay. Hoteliers will know that getting a good room picture is one of the more difficult things to do. Choices seem to be pretty limited. Either you’ve got a decent camera and enough time and equipment to do it yourself, you can hire a professional photographer to come in and do a room shoot for you, or you just grab a picture with your phone and hope for the best.

That’s how it used to be.

With a phone camera lens, the world of photography tends to open up just a little bit more for smart phone users.  That room picture that was so difficult to get now becomes painless with a wide angle lens attached in front of the camera on your phone. The front sign that looks great but is just too far away to get a good picture of? That’s taken care of with the 10x zoom lens. A picture from the edge of the pool comes alive with the fish-eye lens attachment. The possibilities become endless with the right set of tools for social media pictures.

I’m not discounting the need for a professional photographer, and highly suggest that you invest in at least one professional property shoot for your location. I’m referring to day-to-day social media posts that include pictures. Those are the ones you can spice up a bit with a  phone camera lens and stand out among your competition.

You can pick up that lens kit pictured in this post right here on Amazon.

No Time For Pictures? Sotellio Can Help You

You’re busy running the business, you don’t really have the time or the “eye” for photography – but you know you need pictures for your social media feed. That’s where Sotellio comes in! We’ll handle your property photography, and can even post pictures on a regular basis to your feed. Want to learn more? Just Contact Us today to get the conversation started.

Take Regular Pictures Of Your Location & Share Them

take pictures on a daily basisTaking regular pictures from around your establishment is one of the easiest ways to keep the search engines quite happy with your updates.

You don’t need any expensive camera gear for your daily pictures, either. In fact, your phone will actually serve better for this job then anything fancy. Your phone, combined with a Google My Business Account, can be one of the most powerful Social Media tools you can work with.

You just need to take the pictures and upload them to the proper location within your Google My Business account, and tag them appropriately. The whole process shouldn’t take more than a few minutes, and if you’re walking your property anyhow, you might as well grab some photos.

Some ideas of what to take pictures of:

  • The sunrise over your building, sign, trees, etc
  • The front entrance of your location
  • Your Pool (if you have one)
  • The clean, well lit, and safe parking lot you have
  • Your location as seen from the street
  • Your Front Lobby / Welcome area
  • Your Rooms

Some ideas of what not to take pictures of

  • Guests (unless you have a release form them)
  • Staff (staff changes and can lead to take down demands)
  • Areas that need improvement
  • Anything that may violate OSHA working regulations
  • Anything that’s dirty, not cleaned, or out of place

You should be taking pictures on a regular basis – multiple times a day – and sharing them via Twitter, Facebook, or any other Social Media Services you have – and making sure they’re uploaded to your Google My Business account.

Photos taken on current day devices (phones and digital cameras) have the ability to add location/gps information to those photos. If you’re taking the pictures for your Social Media accounts, ensure that this feature is enabled. The big search engines have the ability to retrieve that meta-data and can display your pictures in search results.

Sotellio can work with you and teach you exactly what kind of pictures would work best for your property. We’ll let you know when the best time for you to post those pictures are,  and (most importantly) how to measure the return on those pictures.

Check out our plans page; if you don’t see one that fits your budget, contact us for a custom quote. We’d love to work with you.