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Your business operates on the happiness of your patrons. If they’re happy, they’ll tell a couple of their friends about the location and recommend that they stay there. If they’re unhappy, they’ll tell anyone who can listen about the problems they had – and they’re quite likely to exaggerate those issues.
Hoteliers will do everything in their power to ensure the guest has a pleasant and happy experience while staying at their location. If they’ve done their job properly, then there should be very little to worry about.
It’s important to capture that happiness via Social Media. Have them like your Facebook page, or leave a review and comment on Google, or just follow you on Twitter, or whatever social media platforms your business is on. Get a picture when them (don’t forget to have them sign a release) and display it proudly on your pages. Happy customers bring more happy customers.
You can easily provide an incentive for a guest to socially engage your location – you’ve got an arsenal of incentives right around you. Anything from a free meal, to a hat or t shirt, to upgrades, discounts, or comps. If you’ve spoken to your business neighbors, you may even be able to provide something from them as well.
While you don’t want to make the incentive the primary reason the guest is interacting with you, you do want to make their time to do so worthwhile to them.
Need some more ideas on how to engage your audience on Social Media? Contact Sotellio today, and we’ll take care of it for you.