Budget Minded Ideas To Set Your Property Apart

Dinosaur Themed Hotel RoomNot all properties have a multi-million dollar budget to spend on theming, yet we all want to give our guest a positive experience that will hopefully have them stay on site again in the future.

Since we’re not all blessed with a Theme Park Budget, here are some ideas all properties can implement on a limited budget.

Idea #1 – Photo Spots

One of the easiest ideas to implement, and yet somehow seems to be one I continually recommend to property owners.

Take a corner, or a wall, or any location on your property and dress it up – make it picture worthy.

Instruct guests to take their selfies or family pictures there. Get some signage or offer to take the pictures for them.

In your theming, be sure to include something with your property’s name and web site address.

Idea #2 – Photo Streaming

Want to see your guests having a great time watching themselves on TV? How about seeing your #hashtag all over social media? You can easily do both of those at the same time!

Get an account on either  https://www.the-wallrus.com/ or https://hashslider.com/ (it doesn’t really matter which one, just chose one)

Purchase, or reuse a large TV/Monitor that has HDMI input. (Most smart TV’s these days have that).

Place that large TV in your lobby or common area where guests are sure to stop by. Connect a computer to it that is accessing the account you set up above.

When your guests use your #hashtag, they’ll appear on your TV in the lobby! 

People love seeing themselves on TV, and will be quite happy when they do.

Idea #3 – Combine Idea #1 and Idea #2

Combine the Photo stream with a picture spot, and you double down on your engagement!

If you have access to an internal programming network at your property, consider streaming your hashtag channel there as well.

#8: How To Spot An SEO Scammer

SEO Scam

In Episode #4 of Sotellio, THE podcast for Hoteliers and Social Media Management, Patsy and Andy have a role playing session to show how easy it is to fall prey to an SEO Scammer. Then they go back through everything, step by step, and share exactly what happened with the audience.

If you think you may be a victim of an SEO Scam, let us know. We’ll take a look at what you’ve got going on and give you our professional opinion.

 

Keep Your Posts Simple And Meaningful

Keep Your Posts Simple and Meaningful

Keep Your Posts Simple and MeaningfulKeep your posts simple and meaningful. Remember, you’re not trying to impress anyone with your command of the English language. You’re just trying to share a message, and in doing so, pre-frame your audience’s mindset.

Keeping your post simple and meaningful will allow the reader to easily engage with your post. They can quickly read it, understand it, digest it, and apply it to their day – and then move on with your post in mind. You don’t want your post coming up in conversation later for the wrong reasons – “Oh man, I saw this post today with, like, all these giant words… who are they trying to kid?”. Nobody wants that – nobody.

Also consider what someone might search for online. Are they going to use large multisyllabic words, or short ones? I’d put my money on the latter, if I were a betting man.

Remember your audience though – there are times when the phrase or long word might be JUST the thing they need. As with everything, it’s a balance that you need to test and learn from.

 

Google My Business

You Need Google My Business

Orlando Expert For Google My BusinessThe bottom line is that your property needs to be on Google My Business. It’s what people see who are searching for things on their smart phones. It’s what allows people to easily get directions to your establishment, call your location, see reviews, and yes, even post reviews.

People Find Information On Their Phones

And while most hotel/motel accommodations are booked via a laptop or desktop computer, you want to be able to provide your guests with the easiest way possible to find your location once they’re in town – or if they get lost in our wonderful city. If your location is listed in Google My Business, you’re just a  click away – and that’s a good place to be.

Listings on Google My Business get stale. People don’t update them on a regular basis. There isn’t an account manager who’s answering the questions from Google – they continually seek to validate the information listed about your business, and if someone isn’t there to respond to those messages, the account can be removed.

Google My Business is free. Listings don’t cost your company a thing. However, having one done right, and then maintained – well, that’s a different story.

We Are Here To Help You

At Sotellio, we have a proven method to keep the information on your Google My Business listing up to date and relevant. We insure that guest comments and reviews are dealt with in a timely and appropriate manner, we update site photos on a regular basis, and maintain information integrity within the listing itself.

We want to be your partner in success. Our plans start a low as $50 a month, and will ensure that your business is found when people are looking for you.

To find out exactly what Sotellio can do for you, ask about our free consultation. Just contact us today, and we’ll handle the rest.

Provide Incentives For Follows And Likes

provide an incentive for social engagementSave 10% Off Your Next Stay With Us! Free Room Upgrade! Free Buffet just for liking us on our Facebook page!

Your business operates on the happiness of your patrons. If they’re happy, they’ll tell a couple of their friends about the location and recommend that they stay there. If they’re unhappy, they’ll tell anyone who can listen about the problems they had – and they’re quite likely to exaggerate those issues.

Hoteliers will do everything in their power to ensure the guest has a pleasant and happy experience while staying at their location. If they’ve done their job properly, then there should be very little to worry about.

It’s important to capture that happiness via Social Media. Have them like your Facebook page, or leave a review and comment on Google, or just follow you on Twitter, or whatever social media platforms your business is on. Get a picture when them  (don’t forget to have them sign a release) and display it proudly on your pages. Happy customers bring more happy customers.

You can easily provide an incentive for a guest to socially engage your location – you’ve got an arsenal of incentives right around you. Anything from a free meal, to a hat or t shirt, to upgrades, discounts, or comps. If you’ve spoken to your business neighbors, you may even be able to provide something from them as well.

While you don’t want to make the incentive the primary reason the guest is interacting with you, you do want to make their time to do so worthwhile to them.

Need some more ideas on how to engage your audience on Social Media? Contact Sotellio today, and we’ll take care of it for you.

 

This Small Phone Camera Lens Can Make A Huge Difference

Your Social Media Feed craves good pictures, and good pictures come from a decent camera. Adding a small phone camera lens can make a huge difference in the quality of photos your camera is producing. That difference can easily turn into a paying guest at your location.

We previously shared some Tips for using pictures in Social Media, and do recommend that you read that if you haven’t already.

A Small Phone Camera Lens Can Make A Huge Difference

One of the leading decision makers in people booking a room at a location is what the room actually looks like. People want to see pictures of where they’ll be staying or taking their family to stay. Hoteliers will know that getting a good room picture is one of the more difficult things to do. Choices seem to be pretty limited. Either you’ve got a decent camera and enough time and equipment to do it yourself, you can hire a professional photographer to come in and do a room shoot for you, or you just grab a picture with your phone and hope for the best.

That’s how it used to be.

With a phone camera lens, the world of photography tends to open up just a little bit more for smart phone users.  That room picture that was so difficult to get now becomes painless with a wide angle lens attached in front of the camera on your phone. The front sign that looks great but is just too far away to get a good picture of? That’s taken care of with the 10x zoom lens. A picture from the edge of the pool comes alive with the fish-eye lens attachment. The possibilities become endless with the right set of tools for social media pictures.

I’m not discounting the need for a professional photographer, and highly suggest that you invest in at least one professional property shoot for your location. I’m referring to day-to-day social media posts that include pictures. Those are the ones you can spice up a bit with a  phone camera lens and stand out among your competition.

You can pick up that lens kit pictured in this post right here on Amazon.

No Time For Pictures? Sotellio Can Help You

You’re busy running the business, you don’t really have the time or the “eye” for photography – but you know you need pictures for your social media feed. That’s where Sotellio comes in! We’ll handle your property photography, and can even post pictures on a regular basis to your feed. Want to learn more? Just Contact Us today to get the conversation started.