Twitter is an amazing tool that allows people and organizations to quickly communicate with their audience. It can be a source of great information, as well as a jungle of worthless trash. It’s important to know what your business should and should not be tweeting about.
In our opinion, you should never tweet about the following 5 things:
- Don’t Tweet about Internal Business Matters
If the mantra “it’s just business” applies to whatever the subject matter is, it probably has no value to your audience.
There are plenty of other ways to communicate with staff members. Publicly is simply not the way.
.:. - Don’t Tweet about Anything Negative
A tweet can (and usually does) last forever. Anything said in a negative manner will just end up haunting your business.
While it may very well be true and your guests may fully agree with you, your future guests may see those tweets and decide to stay elsewhere.
.:. - Don’t Tweet about Your Guests Without Permission
A tweet about a guest having a wonderful time is all well and good, but never assume you have permission to do so. Ask, and if possible, get a release.
We don’t know much, if anything, about our guests lives back home. No amount of assumptions can be made on what information he or she may want others to know. Nondisclosure is key.
.:. - Don’t Tweet about Your Competition
Unless you’ve got a mutual (and hopefully documented) social campaign, you don’t want to say anything positive or negative about your competition.
Legal matters aside, it’s just not professional or kind. As a hidden bonus, stay away from the passive aggressive tweets about your competition as well. Keep things focused on the positive of your property.
.:. - Don’t Tweet about Anything Political
It doesn’t matter what your stance is on any issue, you’re sure to offend someone else with your opinion. Keep away from anything political for your business.
We all have opinions; some stronger than others. Political opinions simply don’t have any place within a property’s Social Media. Don’t even hint at anything political in nature. Just stay far away from that as possible.
Always make sure what you’re tweeting is adding value to the lives of the people following you. Ensure that you’re not wasting their time with irrelevant information or nonsense. What we say on Social Media is often times what the public bases their opinion of us on.
Not sure what to tweet about? Sotellio can help! Contact Us today and ask about a free consultation.