Nobody likes boring social media, and if you’re following our guidelines on how often you should post , you simply cannot afford to be boring.
We’ve heard it a hundred times, ” I run a motel, I do the same thing every day… and that’s pretty boring to me.” It very well might be boring on a personal level, but that must never be passed on in Social Media.
Eight ways not to be boring in your social media channels
Become the source for local information and resources that your guests need. If you have a shuttle service that departs for the local attraction at 7:30 am, post about that ahead of time reminding your followers about that service.
Don’t post outdated information. People don’t need to know that your 7:30 am shuttle left at 7:30 am. That does them no good at all. Don’t waste your followers time with useless information.
Adding pictures, videos, and other forms of media to your posts result in a higher level of audience engagement. People like to see things, not just read things.
Share fun ideas, give out meal or entertainment suggestions, if you have discount opportunities, give those as well. Your audience requires a sense of value for following your social media.
Repost other helpful and engaging content that your local business partners are posting. If you don’t have a repost arrangement with businesses in your area, now would be the perfect time to set one up.
If someone has taken the time to tag you, or post something directly to you, you need to take the time to reply to them. That’s how Social Media works.
You’re not a corporate robot, your social media shouldn’t be either. You may allow your personality to shine through on your social media, provided that you follow tip #8.
Ensure everything you have to say is said in a professional, business-like manner. If it’s not something you would say directly to a guest, then don’t say it on Social Media. Confused about that? Here’s what not to say on Social Media.
Sotellio Can Help You
If you are still convinced your content is boring, why not let us have a go at it? It might be that your content just needs a pair of fresh eyes to see your world. Contact us today and let’s get the conversation started.