Unique Hashtags And Who Should Use Them

Hashtags are nothing new. They’ve been around nearly as long as the Internet has been public ally available.  Hashtags have been used to denote topics and interests since around 1988; and we’ve come a long way since then.

There’s nothing mystical or magical about a hashtag. There’s no governing body that regulates them, there’s nobody who can lay a claim on a word or phrasing of a hashtag.  They’re simply tools that make it easier to group like-minded thoughts, comments, opinions and other forms of media together.

Hashtags play an important role in Social Media, since the wide adoption of hashtag searching and grouping has taken hold. If someone is interested in a particular topic, say the city of Orlando, they can search their chosen Social Media platform for #Orlando.  One thing to keep in mind is that since there is no governing or regulatory body around hashtags, anyone can use one for anything – so you may find a few stray topics or ideas when searching for a Hashtag.

For Hoteliers, a hashtag is nothing short of free publicity.  For example, a location could use it’s name, or variant of their name as a hashtag. For example, the “Restful Inn” could use #restfulinn as a hashtag, and then add that hashtag to all of their social media pictures and posts.

Furthermore, the good folks at the Restful Inn could ask their guests to do the same. A simple sheet of instructions asking the guests to use #restfulinn when they’re posting things around the Inn would do wonders.

This strategy is not without risk, however. Clearly, if things are amiss at the Restful Inn, and the staff is asking guests to use the hashtag; there could very well be some negative side effects. However, as long as the Restful Inn is running a well groomed establishment, issues will be at a bare minimum.

The only limitation on hashtags is space. People often use two or three hastags to convey context. There could be a picture of a nice breakfast plate with the hashtags #perfect #breakfast #orlando #restfulinn . Those hashtags reveal a lot of what the poster is trying to convey with their post.

Now the Restful Inn, combined with their guests, are lighting up Social Media with pictures and posts from their fine establishment. When interested parties search for a cozy little place to stay when they’re in Orlando for a convention, those pictures will come up, along with the related hashtag – and when those potential guests see the pictures from other people who have stayed there? That’s when the magic really happens.

Sotellio caters to the Social Media needs of the independent Hotelier. We have several affordable plans to choose from, and will work one on one with individuals to meet their needs. For more information, contact Sotellio today.